Brand Knew Podcast

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Brand Knew Podcast
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  • Home
  • About the Brand Knew Podcast
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  • Meet the Host
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Brand Knew Ep. #4: The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

Mozilla, the company that makes the Firefox browser, competes with Google, Apple and Microsoft. Mozilla’s never going to win a traditional marketing battle against these goliaths, so instead they focus… Read more »

Podcast Episodes    Corporate Responsibility, Mozilla

Brand Knew Ep. #3: Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines

Southwest Airlines is different. They don’t charge change fees, cancellation fees, or bag fees. They don’t publish their fares on aggregator websites. They don’t even have assigned seats. They might… Read more »

Podcast Episodes   

Brand Knew Ep. #2: The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft

In 2017, Lyft expanded coverage in the United States from 54% of the population to 95% of the population. They also added their first international market, Canada. Along the way,… Read more »

Podcast Episodes   

Brand Knew Ep. #1: Discovering Fashion Consumers w/ Aimée Lapic, former CMO of Banana Republic

In the past five years, online consumer attention has shifted dramatically. In 2012, consumers spent 4.3 hours a day online, with 36% of that on their mobile devices. Today it’s… Read more »

Podcast Episodes   

Coming Soon – December 2017

Join us for our first podcast, in which a major fashion CMO discusses the transition from traditional advertising to digital.  

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Recent Posts

  • Brand Knew Ep. #4: The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla
  • Brand Knew Ep. #3: Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines
  • Brand Knew Ep. #2: The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft